Where friction still lingers during retail and finance processes

Jake Levant sees how the vehicle purchasing and financing process has improved for the consumer, but the vice president of marketing and partnerships at Lightico also emphasized that dealerships and finance companies still have some work to do to cut down on the friction buyers still experience.
In this podcast, Levant explores how the coronavirus pandemic impacted the improvement journey at Lightico, one of the firms highlighted among this year’s Emerging 8.