Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision’s Visual Identity

Every Eurovision Song Contest has a different look (and for a time, a different slogan…). Eurovision 2024 is no different. From badges and pens, to stickers and socks, through billboards and stadium wraparounds, and beyond, designing for the Song Contest is a huge challenge that continues right up until broadcast.

Which is why, after the announcement of 2024’s visual identity, we caught up with Bold Scandinavia’s  Sidney Lim, one of the Design Directors behind the process, to have a chat over coffee on all things theme.

Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision’s Visual Identity

Malmö 2024 will be bathed in the Eurovision Lights. Bold Scandinavia is behind the visual theme of our Contest this year. How did they decide on this look, what happened during the pitching process, and what happens next? Ewan Spence sits down with Design Director Sidney Lim to find out what lies behind the clean and simple building blocks of the Contest.

Discover more about the Eurovision Song Contest ahead of May’s show by listening to the ESC Insight podcasts. You’ll find the show on iTunes, Google Podcasts, and Spotify. A direct RSS feed is available. We also have a regular email newsletter, which you can sign up for here.

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