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Bonus Episode: Strategic Ad Spend: Balancing Perfection with Progress with Jake Madoff

Honest Ecommerce
Honest Ecommerce
Episode • Mar 28, 2024 • 28m

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO. 

He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own.

Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend). 

He helped these brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different paid channels.

In This Conversation We Discuss: 

  • [00:47] Intro
  • [01:46] From affiliate revenue to lead growth
  • [03:24] Embracing an omnichannel approach
  • [04:38] Perfection delays progress in marketing
  • [06:52]  crafting high-value lookalikes
  • [08:29] Optimizing pixel insights &  conversion API
  • [09:09] Creating compelling cinemagraphs
  • [09:48] Understanding channel personalities
  • [11:07] Maximizing Shopify's ad targeting capabilities
  • [12:38] Taking enterprise-Level expertise to freelancing
  • [14:10] Converting results across different sectors
  • [14:48] Sharing expertise: offering tips and strategies
  • [15:22] Exploring the roles of a growth marketer
  • [17:00] The holistic approach of growth marketing
  • [18:38] Maximizing ROI with limited ad budgets
  • [20:53] Tailoring testing approach to ad spend
  • [21:39] Balancing growth and acquisition costs
  • [23:34] Determining the right time to add channels
  • [25:21] Using organic & paid efforts on different channels
  • [27:03] Reach out to Jake Madoff

Resources:

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