In this episode, Vance plays a clip from a talk he gave at the Cooperative Communicators Association called "Attention The Most Valuable Thing That You Own."  During this clip, Vance describes how ideas move from a small group of people to general society.  Vance discusses the concept of "tribes" and highlights individuals worth following on social media.

Link to the  video of this presentation: https://youtu.be/23iqAE4UtZU
People mentioned during this clip:
@JerodMcDaniel
@DFaber84
@HannahMoMiller
@Plinz (Joscha Bach)