Believe In Yourself And Come Out Fighting – with Kirk Elliot
This week, Gavin talks to Kirk Elliot of Pro Muscle Products, who has taken a small retail operation to a thriving international business.
Kirk joins Gavin to discuss his story so far, the ways in which he successfully scaled his business, how he unleashed his area of expertise, and the next phase of his meteoric rise in business.
Sign Up Here: https://bit.ly/biz-pod
KEY TAKEAWAYS
- Like the best entrepreneurs, Kirk saw an opportunity in his retail business; a need hat was not being served. By becoming not just the retailer, but the manufacturer of a better quality product, he took a risk, but it paid off handsomely.
- The industry is moving very quickly. By employing a product developer, Kirk is able to meet trends, and satisfy the changing needs of his customers, as well as keeping himself on the cutting edge.
- Kirk always believed in himself, and that he could make a success of himself. But he was unstructured, and needed guidance. He credits mentoring and development with shaping his success.
- Calming yourself as a boss, and taking a breath from time to time, is essential to the culture of his business. Being a guiding light instead of a drama queen will improve staff morale, which in turn will make them work more effectively and reduce staff churn.
- Leveraging is another essential ingredient to Kirk's success. Learning to let go and focus on your strengths is a requirement for any good business owner.
- If you want to be a success, it will cost money. That's inescapable. But if you have self-belief, then you'll push through. You'll accept this is a matter of course.
- Kirk spent a long time pretending to be something he wasn't when it came to building his online personal brand. He soon realised though, that people are far more attracted to the real side of someone. He soon started being himself, and found it to be far more successful.
- It's so important to make sure your business fits into the life you want. It's no good spending your life on business and having nothing left for yourself.
BEST MOMENTS
'The only way I could grow was by making it myself'
‘You can't take no for an answer'
‘If you love it, it's not work. It's fun'
‘You've got to think of the macro, not the micro'
'They want to be part of your journey'
‘When your back's against the wall, you come out fighting'
VALUABLE RESOURCES
The Business Mastermind Podcast
Pro Muscle Products - www.promuscleproducts.co.uk
Kirk Elliot LinkedIn - https://www.linkedin.com/in/kirk-elliott-579627102/?originalSubdomain=uk
Kirk Elliot Twitter - https://twitter.com/bigkirkelliott?lang=en
Chemical Warfare Instagram - https://www.instagram.com/chemicalwarfaresupps/
Kirk Elliot Instagram - https://www.instagram.com/theonelife_tolive/
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
Hosted on Acast. See acast.com/privacy for more information.