BCGW #102 | How the metaverse turns ads into valuable NFTs (w/ Sam Huber, Admix)

Jon Jordan talks to Admix CEO Sam Huber about how it's launched advertising into the metaverse (auctioning NFTs in Somnium Space) in a way that allows creators to make money, and how this process will eventually invert the whole advertising business, with NFTs turning intrusive advertising into valuable brand engagement (valuable for brands and users).