511: 11 Mistakes Customer Success Professionals Should Avoid | Master Sales Series

Another master sales episode brought to you by your favorite sales leader, George Leith. Today he lays out the 11 (straying from the round numbers because it's that important) mistakes customer success professionals should avoid. George has dedicated a massive part of his career to serving customers. In that time, he's seen the good, bad, and ugly. Today he's going to go over what he thinks are some of the most common mistakes. Think of a common practice like using jargon. We maybe don't want to sound as though we lack knowledge, so we use this industry-specific knowledge. However, our customers likely don't know these meanings. In an attempt to be perceived as in the know, our clients may not say that they don't understand. So, when trying to create a better client experience, we've actually tarnished the relationship. Avoiding these will absolutely cement stronger relationships with your customers, build trust, help you establish authority in your niche, and make your life a lot easier. George goes into detail about how you can avoid these, and some mental models as to how to maintain the good habits established.

The 11 mistakes customer success professionals should avoid as discussed in the episode:

1. Not Actively Listening
2. Poor Discovery: Sample questions you should use
3. Spinning the Truth
4. Not Saying Sorry
5. Absence of Ownership
6. Lack of Knowledge
7. Using Acronyms
8. Displaying a Lack of Empathy
9. Using Acronyms and Jargon
10. Failing to Follow Through on a Promise
11. Taking Customers for Granted

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**Announcement relevant as of March 24, 2022 👇

If you enjoy our Podcast, we have a major virtual event for you. Join us at our free Conquer Local Connect event on Thursday, March 24 – our virtual event series dedicated to helping you sell, market, and fulfill with ease, while delivering an amazing customer experience. At Conquer Local Connect, you’ll hear from Vendasta Chief Customer Officer, and your Host here at the Conquer Local Podcast, George Leith. As you know, George is an incredibly powerful presenter and you can witness this live at Conquer Local Connect where he’s going to deliver some of his industry secrets about taking a prospect from pitch to close to growth. REGISTER HERE