Unlocking Persuasion: The Science of 'Brain Glue' | James Bond | #TGV556

Episode • Oct 31, 2024 • 54m

Key Takeaways:

Context Setting, TGV Introduction, and First rapid-fire round of random words with James I. Bond
3 things that contributed to his success
How does understanding brain science significantly boost our ability to persuade and influence?
What exactly is Brain Glue, and how does it revolutionize the traditional methods of persuasion?
Brain Glue makes ideas ‘sticky,’ what does ‘sticky’ mean in the context of memory and persuasion?
How do emotions fundamentally drive decision-making and influence our purchasing choices?
How can humor, even in its most basic form, enhance your persuasive power and make your message more effective?
What recent developments in neuroscience support the principles behind Brain Glue and its effectiveness in persuasion?
Witty answers to second rapid-fire questions
What’s one unconventional way someone has applied Brain Glue to achieve remarkable results?
Trivia About intriguing facts about neuroplasticity

About the guest:

James I. Bond, one of America’s leading behavioral management specialists and author of the groundbreaking book BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas ‘Sticky.’

With a career spanning over a decade at Southern California’s top behavioral management firm and a notable background in advertising, James has worked with some of the biggest names in business.

His expertise in the science of persuasion has transformed how we influence and engage, making him a sought-after speaker and workshop leader.

Connect with him on LinkedIn:

https://www.linkedin.com/in/jamesibond/

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