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Programmatic Digital Strategy
Getting Granular
Episode • Sep 23, 2021 • 20m
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Show notes
Activity
What is programmatic advertising (1:30)
What is OTT & CTV and what are the differences (2:05)
Geofencing and iOS updates (4:09)
Who should use programmatic (6:10)
Examples of how to target effectively (7:49)
3rd party data providers (12:22)
How to use data to meet goals (15:14)
Activity