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Programmatic Digital Strategy

Getting Granular
Getting Granular
Episode • Sep 23, 2021 • 20m
  • What is programmatic advertising (1:30)
  • What is OTT & CTV and what are the differences (2:05)
  • Geofencing and iOS updates (4:09)
  • Who should use programmatic (6:10)
  • Examples of how to target effectively (7:49)
  • 3rd party data providers (12:22)
  • How to use data to meet goals (15:14)