Welcome to the CanadianSME Small Business Podcast, hosted by Maheen. In today’s fast-paced digital world, startups must harness the power of AI, automation, and strategic marketing to scale successfully. According to a recent study by Hootsuite, 92% of Canadian businesses use social media for marketing, proving that a strong digital presence is essential for reaching target audiences and driving business growth.
In this episode, we sit down with Kira Kelsie, CEO of Kasm Consulting, a leading digital marketing expert specializing in helping startups scale through AI-driven solutions and strategic automation. Kira shares insights on leveraging AI while maintaining human connections, optimizing the customer journey, and real-world strategies that have helped businesses thrive.
Key Highlights:
- How AI & Automation are Transforming Marketing – Kira shares how startups can leverage AI-driven solutions to boost marketing efficiency and drive better results.
- Balancing AI with Human Connection—Discover how to use automation without losing the personal touch that builds trust and loyalty with customers.
- Finding & Connecting with Your Ideal Customers – Learn effective audience targeting strategies and how to craft messages that resonate with your audience.
- The Key to an Optimized Customer Journey— Kira breaks down the must-have elements for a seamless customer experience that drives conversions and loyalty.
- Success Story: Scaling a Business with Digital Marketing— A real-world example of how Kira’s strategies helped a startup achieve exponential growth and what other entrepreneurs can learn from it.
Special Thanks to Our Partners:
- RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
- UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
- IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
- Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.