Chris Burggraeve’s career has included stints at iconic global brands including Proctor & Gamble (NYSE:PG), Coca-Cola (NYSE:KO), and spent five years as the Chief Marketing Officer of Anheuser-Busch InBev (NYSE:BUD). He joined the podcast to discuss his recently released book, Marketing is Finance is Business: How CMO, CFO, and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age.

Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house