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306. How to Launch a Behavior-Change Revolution

Freakonomics Radio
Freakonomics Radio
Episode • Oct 26, 2017 • 44m

Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That's what a dream team of social scientists is doing — and we sat in as they drew up their game plan.

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