Handloom Talk: Our handloom industry and artisans need all our love and support

With close to 50 lakh people directly and indirectly involved, the handloom industry is the second-largest employment provider for the rural population in India after agriculture. So the next time when you go out to shop or buy online do think of buying some handloom, some handmade product – and along with the real vibrant colours of our country, you will also get some real fragrance of the soils on which perhaps many of you grew on.