If you’re looking to level up your bar program, Jason Asher is the expert that comes to mind. His company, Barter & Shake is directly responsible for influencing the evolution of cocktail culture over the last decade. Today we talk about the how to turn a drink into an experience, what a successful bar program looks like and how improving your bar improves your business.

For more on Barter & Shake visit https://www.bartershake.com

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We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls