SMMS: How To Make The Perfect Video Ad For Facebook/Instagram

SMMS #044 - On today's episode of Social Media Marketing School, I am going to be taking through some tips so that you can improve your Facebook/Instagram Video Ads.

Video ads are my favourite form of content medium for ads. The data they provide, in my opinion, is much easier to analyse so that you can review different creatives and retarget the right audiences.

Some of the tips I discuss include:

• Grabbing the attention early
• The optimum length for your ad
• Using the right dimensions
• Utilising captions
• Understanding your video Key Performance Indicators
• Having a Facebook pixel installed

I hope this episode provides you with some actionable tips so that you can now go and create the perfect video ad.

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