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282 | Identifying Market Opportunities and Taking Action | with Gabi Saper & Enzo Gonzalez

Honest Ecommerce
Honest Ecommerce
Episode • Jun 17, 2024 • 29m

Gabi Saper is a visionary entrepreneur and digital marketing strategist, renowned for co-founding CMY Cubes, a trailblazing STEAM-focused enterprise that has revolutionized learning through interactive and sensory tools. 

Her strategic acumen and innovative use of digital platforms, especially TikTok, catapulted CMY Cubes into viral success, leading to a remarkable revenue milestone of over $2M annually, a devoted community of 175,000 customers, and a presence in prestigious outlets including MoMA NYC. 

With a profound commitment to enriching educational experiences, Gabi's leadership has not only propelled CMY Cubes onto the global stage but also established her as a luminary in digital marketing and e-commerce, making her an inspiring figure for entrepreneurs and marketers alike.

Enzo Gonzalez, Co-CEO and Co-Founder of CMY Cubes, is at the forefront of revolutionizing STEAM learning. 

Based in Sydney, Australia, with roots in South Florida, Enzo has propelled CMY Cubes to international acclaim, achieving significant milestones including 175,000+ customers and partnerships with prestigious institutions like MoMA. 

His journey from engineering to launching over 25 unique products showcases his prowess in product development, manufacturing, and design. 

Enzo's ability to bring visionary ideas to life, coupled with his expertise in operational efficiency and logistics, has made him an up-and-coming leader in the eCommerce space.

In This Conversation We Discuss:

  • [00:49] Intro
  • [01:48] Shop Talk: impactful networking moments
  • [03:00] Abstract concepts into hands-on experiences
  • [03:35] Revolutionizing learning through play
  • [04:21] Experiencing the calming effects of CMY Cubes
  • [05:31] Understanding the visual magic of CMY Cubes
  • [06:21] Blending engineering and creativity to innovate
  • [07:29] Discovering and bridging a market gap
  • [08:29] Introducing subtractive color mixing in a new way
  • [09:15] Launching with a basic site
  • [10:27] Managing pre-orders without a product
  • [11:13] Seeking mass manufacturing solutions
  • [11:55] Rebranding and relaunching on Shopify
  • [12:56] Acknowledging ongoing improvements
  • [13:30] Electric Eye: Your true Shopify expert
  • [14:41] Communicating effectively with customers
  • [15:21] Understanding customer patience and demand
  • [16:28] Upholding commitment to fulfillment
  • [16:55] Gaining insight into customer perception
  • [17:40] Overcoming data management challenges
  • [19:27] Preserving momentum through quick action
  • [20:25] Enhancing brand cohesion through rebranding
  • [21:13] Discovering the virality formula
  • [23:00] Mastering Reddit for rapid growth
  • [23:45] Expanding into traditional retail channels
  • [25:07] Reflecting on partnership successes
  • [26:10] Success comes after actually doing something
  • [27:03] Overcoming fear and leveraging resources
  • [27:37] Start small and trust your gut
  • [28:36] Stimulate your mind with CMY Cubes

Resources:

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