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PNR 89: Don't Build Your Content House on Rented Land

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Episode • Jul 28, 2015 • 59m

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing.  Rants and raves include a McKinsey report and deals from Univision and HBO.  This week's #ThisOldMarketing example of the week: Flight Centre.

This week's story links:

LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/   Google+ Is No Morehttp://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/   AOL CMO Says Content Marketing Is About Value Not Advertising http://marketingland.com/a-cmos-view-aol-cmo-says-content-marketing-is-about-value-not-advertising-135991   The Inbound Marketing Economy - Content Marketing Jobs Abound https://moz.com/blog/the-inbound-marketing-economy   EW Scripps Acquires Podcast Network http://www.hollywoodreporter.com/news/ew-scripps-acquires-podcast-network-810326   This week's sponsor: Emma and the Modern Marketer's Field Guidehttp://bit.ly/myemma-field-guide.     Robert's Rave: McKinsey and Experience http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business   Joe's Rave: Influencer Deals from Univision and HBO http://www.nytimes.com/2015/07/23/sports/bill-simmons-to-join-hbo.html?_r=0 http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/   #ThisOldMarketing of the Week: Flight Centre