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91. Keeping WealthTech Simple with Bert-Jan van Essen

WealthTech UnWrapped
WealthTech UnWrapped
Episode • Jul 27, 2023 • 50m

On this episode of WealthTech Unwrapped, Ned speaks with Bert-Jan van Essen, Founder and CEO of Fractionalmission.plus. They discuss building a Wealthtech start-up from the ground up, it's similarities to Ski Mountaineering and the benefits of keeping WealthTech simple. 

Key Takeaways:
1) The start-up journey is much like Ultra Running and Ski Mountaineering where a lot of effort is put into reaching the top and you reap the rewards at the end
2) Banks create unnecessary complexity by including too many features in their digital products. In reality, they should consider keeping it very simple for a better user experience

Tune in now for valuable insights!

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