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Fortnite vs. PRIME: Building Brand Loyalty with the Youths

Brand2Brand: The Marketing Show
Brand2Brand: The Marketing Show
Episode • Nov 22, 2023 • 20m

Silly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul's PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.