The 5 Most Important Parts of a Case Study

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It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copywriter, don’t want you to miss any of them.

With this episode you’ll be able to:

• Discover how to optimize case studies with SEO.
• Uncover how to avoid having a boring, lifeless case study.
• Discover if you can just have a case study as a PDF vs web page.

Links & Mentioned Resources:
Case Study Training Program
Case Study Interview Questions
DFY Case Study Copywriting

Related Episodes:
SEO title + meta descriptions
How I Created My P.E.T. Framework
Brand Voice w/ Justin Blackman

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