If you're not yet using video marketing to grow your business, then you're missing out on the power of this platform. Video is progressing rapidly, with many companies believing that video marketing gives them a better ROI than any previous marketing campaigns they launched. So is it worth it to consider using videos to promote your business? And since YouTube is the biggest video marketing platform, should you invest in running YouTube ads or just stick with an organic growth strategy?
In today's episode, I am joined by Ian Nagy, co-founder of VidTao, a YouTube Ad Research Tool. He also co-founded Inceptly, a Full-Service YouTube Ad Agency. We're having a conversation to answer your questions about video marketing strategies and share a tool you can use to help you with your market research, so don't miss this episode of SMART Businesses Do THIS!
"Emulate first, innovate second."
- Ian Nagy
In This Episode:
- Become an organic YouTuber or spend money on ads–is one better than the other?
- What should you do if you want to make it big on YouTube? Should you hire a YouTube ad agency?
- Modeling vs. Copying successful ads
- What inspired Ian to build VidTao, and why should you use the tool?
- Do you need a thriving organic presence before running ads?
- Discover Adam's framework for launching a successful video strategy (the same strategy he used to grow his Dungeons & Dragons shop exponentially)
- What makes a successful ad? You'll be surprised at how a boring ad can outperform others
- Is there a specific time during the day when sales tend to be higher? When is the best time to run your ads?
- What every SMART Business should do, according to Ian
And much more…
Connect with Ian Nagy:
Connect with Adam Lyons:
- Website
- YouTube