While you might know Alex Hevia by her online moniker "Diamond Diaries," what is lesser known is that she also manages the online presence for her store, Kiefer Jewelers, where she continues to push the envelope in forms of marketing, social posts, and maintenance. At Punchmark we really value clients like this as it pushes us to keep up and adapt our platform to accommodate these new ideas. In this episode, Alex shares some of her best tips for listeners to start creating some separation between their own store and their competition.
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