Trad wives are having a moment. A new conservative women’s magazine promising to be the anti-Cosmo is capitalizing on the trend.

This episode was produced by Victoria Chamberlin, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Rob Byers, and hosted by Noel King.

Transcript at vox.com/today-explained-podcast

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The archetype of a 1950s housewife. Photo by Debrocke/Classicstock/Getty Images.

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