Does the business of the Masters still make sense in the age of LIV Golf?
The Masters, arguably golf's most iconic major, will see the eyes of the sporting world turn to Augusta this week. It may be a tradition unlike any other, but does it still make sense as a business? Golf's other big events make more money and offer a more modern fan experience. George Breare and Tom Bassam explore the reasons why the Masters can afford to be stuck in its ways, while also asking what the tournamemt's future looks like.
Talking points:
Talking points:
- What the clash with LIV Golf does for the Masters (1:52)
- The Masters as a proxy in the battle (5:14)
- How the business of the Masters works (7:08)
- Can this traditional approach endure? (15:40)
- We are up for an award! Here is how you can vote for us (18:20)
- Plus, the NBA's new CBA (20:00)
- Endeavor's deal for WWE (28:13)
- The EFL and Sky enter exclusive rights talks (34:04)
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