How To Kill it With Ecommerce Content Marketing
Have you ever wondered how some ecommerce stores become known as the go-to guys for a particular niche? They'll sell the same products at the same prices as their competition, but somehow they're always top of mind when it comes to their niche. It's not through SEO wizardry, or fancy campaigns, it's actually a misunderstand tactic called content marketing. You know that blog you haven't updated in six months? That's typically what people think of with content marketing. We don't blame you, creating content is tough work.
Fortunately, it doesn't have to be hard. We talked with Philip Morgan of My Content Sherpa and he laid it all out for us:
- Why you shouldn't call it a blog
- How to focus your blog
- The content you're probably wasting your time on
- Why it's okay to repurpose content
- And some easy strategies for creating great content (sometimes without even writing)
One of the best investments you can make in your long-term success is authority, which brings customers to you. Listen and learn how.
For more great advice, visit philipmorgan.consulting and sign up for his free email course.
PS: Be sure to subscribe to the podcast via iTunes and write a review. iTunes is all about reviews!
Transcript....
Voiceover: This is the unofficial Shopify Podcast with Kurt Elster and Paul Reda, your resource for growing your Shopify business, sponsored by Ethercycle.
Kurt Elster: Welcome back to the unofficial Shopify Podcast. I'm your host, Kurt Elster, and joining me is ...
Paul Reda: I'm Paul. Nice to meet you, Kurt.
Kurt Elster: Thank you, Paul.
Paul Reda: That sounded bad.
Kurt Elster: Do it again.
Paul Reda: Ah, fuck it, just keep going.
Kurt Elster: All right. Joining us today is Philip Morgan from My Content Sherpa.
Philip, where are you right now?
Philip Morgan: Sebastopol, California.
Kurt Elster: How's the weather there?
Philip Morgan: It's good. Actually, it's overcast, but it's fine.
Kurt Elster: It's overcast? I'm fine with that.
Whereabouts is that? Is that near the Bay Area?
Philip Morgan: Yes. Sebastopol is a 7,000 person hippie paradise about an hour north of San Francisco.
Kurt Elster: Oh, okay.
Paul Reda: It's spelled like the Russian city of Sevastopol?
Philip Morgan: If you try to dictate it into your iPhone, it is. In reality, it's spelled with a "B" instead of a "V."
Paul Reda: Americanized it.
Kurt Elster: I'm going to try to go to the Bay Area in December, so I will try and come out and see you.
Philip Morgan: Oh, you will be coming out to see me for your ...?
Kurt Elster: In my little rental car.
What do you do, Philip?
Philip Morgan: A number of things. I'm an authority builder primarily for technical firms.
Kurt Elster: An authority builder. What is an authority builder?
Paul Reda: He says it authoritatively.
Philip Morgan: Good, glad to hear it. It's the voice processing on my microphone.
I try to help technical companies get to the position where they're attracting clients rather than them chasing clients. I do that using educational content, so I help them develop educational content to help them learn how to use educational content to attract potential clients. In some cases I do it all for them. I