Messenger marketing has evolved from its inception as a communication channel, to being open for businesses to message every single person that’s ever opted in, including anyone that has ever commented on a Facebook post, to a more closed platform, today, where you have limitations on the type, promotional vs non-promotional, and frequency, you can message your list.

Here's a detailed look at the past, present, and future of Messenger marketing, and what you need to do about it.

(0:00) Focusing on customer life cycle and lifetime value
(0:17) Evolution and future of Messenger marketing
(1:55) Sponsor: Omnisend
(2:26) Facebook's role in Messenger marketing regulation
(7:28) Growth potential of Messenger marketing
(12:01) Omni channel marketing and its importance
(12:31) Interview with Raitis Loris, CEO of Omnisend
(14:40) Chatbots in Messenger marketing strategy
(15:55) Conversational design with Mary Johnson
(19:41) Lead generation through quizzes and polls
(22:06) Conversational commerce and customer relationships
(23:07) Customer lifetime value in marketing strategies
(25:03) Introduction to sponsor Omnisend
(25:31) ecomtech resources and blog mention
(25:51) Feedback, reviews, and closing remarks