Imagine spending eight years shaping products inside Shopify's hallowed halls, only to step out and run your own store. That's Daniel Patricio's story. He left Shopify start his own store, Bull and Cleaver. But here’s the twist— Daniel's journey took an unexpected detour when Apple's iOS 14 update shook the landscape. Together, we'll explore this new conversion rate normal, take a sneak peek into the future of online storefronts, and share some insider tips.