Are you able to talk about your organizational culture at a depth for hours? If not, Brett would argue that potentially your culture needs more clarity. It's time to dig deep into the onion layers of culture. Culture development has somehow become associated with a surface level checklist of vision, mission and values - but having the text does not instantaneously translate it into our culture. In this conversation, Brett and Samm explore how we should evolve our strategic planning process regarding culture considering how our fundamental workplace norms are being questioned.