Welcome to the CanadianSME Small Business Podcast, your source for actionable insights tailored to Canadian entrepreneurs. I’m your host Maheen, and in this episode, we’re diving into the art of revenue enablement—a key driver of growth for small and medium-sized enterprises.
Did you know that 57% of salespeople consistently miss their annual quotas? For small businesses, this challenge can significantly impact growth and profitability. Addressing these gaps is critical to building high-performing sales teams.
Joining us today is Peter Meyers, founder of Portage, a company revolutionizing revenue enablement for scale-up B2B firms. Peter’s unique approach combines agile sprints, personalized coaching, and comprehensive strategies that integrate sales and customer success.
Key Highlights:
- Setting Clear Targets for Growth
- Why defining specific, measurable goals is critical for scaling a business.
- How aligning targets with broader business objectives fosters accountability and focus.
- The Role of Coaching
- How dedicated coaching transforms team performance.
- Real-world examples of coaching success stories, emphasizing accountability and skill-building.
- Equipping Teams for Success
- Core fundamentals every sales team needs: effective tools, clear processes, and training.
- How to prioritize investments for maximum ROI.
- Harnessing AI and Automation
- AI tools and automation strategies for small businesses to streamline sales workflows.
- How technology bridges gaps in productivity and enhances decision-making.
- Success Stories in Revenue Enablement
- Inspiring case studies of businesses that overcame challenges and achieved remarkable growth through focused revenue enablement strategies.
Special Thanks to Our Partners:
- RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
- UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
- IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
- Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.