#204 - Leveraging Organic Content to Attract and Convert Your Ideal Clients

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. 

But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients. 

Content Overview

🔹 What is an ICA, and Why You Need One
🔹 The Power of Content in a Marketing Strategy
🔹 Aligning Your Content with Your Ideal Client Avatar (ICA)
🔹 Creating Content Funnels to Guide Your ICAs
🔹 Measuring Success and Making Adjustments
🔹 Your Next Action Steps

Links for This Episode

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

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