Ep. 106: How Melissa Odum, CEO + Founder of Queendom Aesthetics Turned A Product Made At Home For Her Children Into A Million Dollar Business
Today on the Friends in Beauty Podcast I welcomethe CEO and Founder of Queendom Aesthetics, Melissa Odum, to the Friends in Beauty guest chair. Queendom Aesthetics is the #1 largest, black-woman owned vegan, holistic, and wellness spa based in New Orleans & in Slidell, Louisiana.
Since Queendom's founding in 2015, Melissa has been able to help millions with their spa services and handmade/manufactured all-natural vegan skin and body products made in-house. In that same year and again in 2019, Queendom Aesthetics was voted best beauty products by various awarding agencies. And In 2020 Melissa was inducted into the only Black Spa Hall of Fame.
With encouragement from a few friends, what was just an interest in skincare turned into a business idea and a million-dollar enterprise. Queendom grossed $1.7 million in 2020 and over $2 million during the pandemic alone by Nov. 2021. Since 2017, Melissa has been able to organically grow her business and following without any paid advertisements or major features. She has remained a student to the business and her industry, as well as having an amazing product.
I absolutely enjoyed this conversation with Melissa. When I say sis was dropping bars…pure gems. She gave some excellent advice & painted the perfect picture for what the Queendom Aesthetics spa experience will be and I like so ready to hop a flight to New Orleans.
On this episode Melissa shares:
-How she was able to turn a product made at home for her children into a Million dollar business without any paid advertisements
-Tips for building a personal brand separate from your business
-Her top tips for success for the next generation of estheticians and future spa owners
-How she continues to stand out in her industry
-What is was like being inducted into the Black Spa Hall of Fame
-And so much more
Grab something to take notes with and share with another #FriendinBeauty. Let’s go ahead and jump into this chat with Melissa Odum of Queendom Aesthetics and if you want to see our beautiful faces and Melissa’s amazing glowing skin then tune in on YouTube! Enjoy!
Enjoy this episode!
Leave us a 5 star review and share this episode with a friend or 2 or 3.
info@friendsinbeauty.com
GRAB YOUR TICKET FOR FRIENDS IN BEAUTY 111 LIVE - bit.ly/FIB111
FRIENDS WITH BENEFIT$ Club - JOIN THE WAITLIST - bit.ly/FWBClubWaitlist
Resources Mentioned In This Episode:
-Six Figure Spa Chick
-Aveda Institute of New Orleans
Additional Resources:
-https://www.amazon.com/shop/akuarobinson
-Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q
-Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481
Use Code “AKUAROBINSON” for 10% of your purchase
Announcements:
We’re on Apple Podcasts - www.bit.ly/FIBPodItunes!
Join our Facebook community…
If you’re looking for a community of like minded, ambitious, and supportive #FriendsinBeauty all working to leave our mark on the beauty industry, join us here: https://www.facebook.com/groups/friendsinbeauty
Join the Friends in Beauty Mailing List: www.bit.ly/FIBTribe
Social Media Info:
Melissa Odum (Instagram) - @milliondollar_melissa
Queendom Aesthetics (Instagram) - @queendom_aesthetics
Friends in Beauty (Instagram, Facebook, Twitter) - @friendsinbeauty
Friends in Beauty (YouTube) - Friends in Beauty https://www.youtube.com/channel/UCcYPyO8nAosEmjEE5nza9Zg?view_as=subscriber
Akua Robinson (Instagram,Twitter) - @akuarobinson
AkuaRobinson (Facebook) - Akua Robinson MUA
Akua Robinson (Website) - www.akuarobinson.com