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Dan Titcomb-Tools to Help You See: An Ethnographic Case Study

MN AMA Get In The Game Podcast
MN AMA Get In The Game Podcast
Episode • Nov 10, 2005 • 48m

Immersing Yourself In Your Customer's World
"The product that you're designing is really the most powerful experiential marketing tool that you have"

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Dan Titcomb President of Pulse Innovation borrows the tools of anthropology to do marketing work. He gets inside the customer's head using ethnographic research -- total immersion in the customer's world. Dan tells us how that can lead to great products and great customer experiences.


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