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Body Data

Future Commerce
Future Commerce
Episode • Aug 20, 2016 • 1h 12m

Phillip is making a FB Messenger Bot


Phillip is speaking at ZendCon 2016



  • PCI Compliance

  • Conversational Commerce


Body data



  • Could be next data point to go mainstream - see existing companies (there are more than this): http://www.sizestream.com/ https://www.bodylabs.com/ http://www.oaklabs.is/ http://memorymirror.com/ http://fits.me/ http://bodymetrics.com/

  • You’ll give companies access to this data all the time


Apparel



  • You’ll try on clothes in VR - see yourself and how you look in them

  • Eventually, most clothing will be on demand and therefore perfectly tailored - you won’t be trying on sizes, you’ll simply be seeing different designs/colors/sizes on yourself.

  • Could revolutionize clothing design

  • Cost, brand etc will be tied up with quality, speed, and other factors.

  • In fact there may just be local clothes printing stations: http://www.electroloom.com/


Gaming and virtual communities



  • You’ll play games as yourself

  • Health and fitness data will be updated in real time

  • You’ll improve your personal fitness to be more competitive in games

  • Many games will become incredibly physically competitive

  • Different body types will find different roles in each game

  • Imagine playing Madden with your squad. So sick.


Comprehensive body scans could eventually be covered by health insurance



  • Virtual health will get easier (benefits of virtual health have already been covered at length by many https://www.accenture.com/us-en/insight-virtual-health)

  • Insurance companies are already incentivizing good health habits (and this will go further with more tracking)

  • Scan could be much more in depth than at home tools

  • We will likely see more hardware and software available for providing real time updates to healthcare providers.

  • Some of these devices/software will double for providing updates to other channels (games etc, since some of these channels will only accept data from more “official” data collection methods)

  • Anomalies in data could trigger notifications and healthcare providers will be the ones requesting appointments (mostly virtual) instead of the other way around http://diatribe.org/google-secures-patent-glucose-sensing-contact-lens


Dating sites



  • Only dating sites that use verified body data will be considered

    legit

  • Obviously, this will be in VR


Body data as become unique identifiers



  • We already use fingerprints for payments

  • Eye scans are in progress

  • Could be a series of other body data

  • We’ll have the ability to sell our body data

  • Verified achievements

    http://www.technobuffalo.com/2016/04/15/super-mario-bros-world-record-heart-monitor/


Body data as a personal asset


Body data security


Check out your personal Google Maps profile!

Future Commerce Podcast: eCommerce, DTC and Retail Strategy • Body Data • Listen on Fountain