ROI in 3 Steps: How Comms Plans Drive Business Outcomes with Jason Anthoine, Managing Founder at Audacity
This episode features an interview with Jason Anthoine, Managing Founder (or Head Honcho as Jason puts it) at Audacity. With more than 32 years of experience, Jason’s career includes leading global communications at GE, Newell Brands, and Verint.
On this episode, Jason shares his three step process for building a successful Internal Comms plan that’s proven with ROI. He also gets into why he started his own comms consulting company and how he handles Imposter Syndrome.
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“It’s so important to have your comms strategy built off your business strategy because as good as an internal comms strategy is, it’s telling you and your team what you’re going to do. It’s also your get out of jail free card for what you are now not going to do. Which is, ‘I’m not going to write your emails for you. I’m going to help you be better at writing them yourself and then you’re going to be responsible for those.’ Otherwise, your whole team is going to be bogged down with those types of requests and that’s when you become an arts and crafts department, which is not a strategic business function.” — Jason Anthoine
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Episode Timestamps:
*(1:41): How Jason got interested in comms
*(4:19): What Audacity does for people
*(5:17): Segment: Storytime
*(5:27): Story behind the name Audacity
*(7:01): How less is more in comms
*(9:55): How ‘Comedians in Cars Getting Coffee’ inspired a comms plan
*(15:11): Segment: Getting Tactical
*(15:27): Jason’s 3 step process for building a comms plan
*(22:38): What not to do when building a comms plan
*(30:06): Segment: Ripped from the Headlines
*(33:37): Segment: Asking for a Friend
*(33:52): Imposter Syndrome: what is it and how to handle it
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