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SMMS: How To Build Brand Loyalty: Turning Followers Into Fans

Social Media Marketing School
Social Media Marketing School
Episode • Sep 18, 2020 • 18m

SMMS #049 - On today's episode of Social Media Marketing School, I am going to be teaching you how to build brand loyalty.

You need to build a loyal customer base.

Why? Because loyal customers are profitable customers. They're cheaper to market to, they spend more money and they make purchases more frequently.

However, only 27% of sales end up becoming one of these loyal, repeat customers. We want that percentage to be WAY HIGHER.

So, in today's episode I discuss the following:

  • Engaging with your customers
  • Utilizing influencer marketing
  • Asking for feedback
  • Focusing on customer service

I hope this episode provides you with some actionable tips so that you can increase brand loyalty and increase your return customer percentage.

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Social Media Marketing School • SMMS: How To Build Brand Loyalty: Turning Followers Into Fans • Listen on Fountain