Lauren Ranalli is a public health professional, award-winning children's book writer, and marketing coach for aspiring and published authors. Her latest book, Let's Meet on the Moon, has just been released and she is also the founder of the Think Beyond the Book membership community for self-published authors.

In this episode, Lauren shares the role author branding played in her journey of publishing her first book in 2018 to now being a coach for other authors (while still writing books of her own), she she did that helped her generate $10,000 in sales and book about 30 promotional events within three months of self-publishing her first book, why self-publishing is a good option for people who have entrepreneurial spirits or who like to be in control, how an entrepreneur can decide if their business brand and author brand should be the same, what she looks for when she performs a branding assessment for her clients, what you shouldn’t do as you’re trying to build an audience for your brand and book, the best time to start thinking about your author brand and whether or not there’s a point where it’s just too late, and more!