Growing a Legacy: The Business of Vineyard Investment with Keeley Hubbard
What if the key to building a lasting legacy in real estate lies not in skyscrapers, but in vineyards?
In this episode of Weiss Advice, host Yonah Weiss sits down with Keeley Hubbard, a serial sales expert turned vineyard syndicator. Keeley shares her journey from corporate sales to the unexpected world of Texas wine production. She discusses the intricacies of vineyard investment, the booming Texas wine industry, and the importance of building deep relationships in business. Keeley's insights on sales, coaching, and finding success through impact offer valuable lessons for entrepreneurs and investors alike.
[00:00:00 - 00:15:35] From Corporate Sales to Vineyard Syndicator
- Keeley transitioned from corporate sales to vineyard syndication after burnout
- Texas is the fourth largest wine grape growing state in the US
- Vineyard syndication offers long-term cashflow and tax benefits
[00:15:36 - 00:22:39] The Science and Art of Vineyard Management
- Vineyard location and soil composition are crucial for grape quality
- Texas High Plains AVA is ideal for grape growing but not aesthetically pleasing
- Investors can tour different stages of vineyard development
[00:22:40 - 00:29:31] The Business Side of Wine Production
- Most Texas wineries don't grow their own grapes
- Efficient vineyard management involves sophisticated science and technology
- Vineyard investments offer significant tax depreciation benefits
[00:29:32 - 00:32:13] Life Lessons and Personal Growth
- Keeley values spirituality and personal development
- She recommends books on money mindset and mental clarity
- Keeley aims to learn golf or tennis for business networking
[00:32:14 - 00:35:00] Defining Success and Making an Impact Key Takeaways:
- Success for Keeley means having a positive impact on family and clients
- Financial success is seen as a tool for creating broader impact
- Keeley measures success by how people feel after interacting with her
Connect with Keeley:
https://www.keeleyhubbard.com/
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Tweetable Quote:
"I truly believe to have an impact in life. You need to make a bunch of money. Like how can you make an impact on people if you're not yourself financially free and wealthy and money's flowing through you." - Keeley Hubbard
"We want you to come out to the vineyards. We gave an investor a full day tour a couple of weeks ago and that was a ton of fun. But we just want them to, for it to not just be another investment, for them to really buy into the process of growing grapes." - Keeley Hubbard
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