Using mindful marketing to boost your podcast growth with Andréa Jones | Ep 62

Marketing your podcast shouldn’t feel like shouting into the void while burning yourself out in the process.

 

In this episode of Mics to Millions, we’re joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.

 

With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.

 

In this episode, you’ll learn:

- What mindful marketing really means, and how it can transform your relationship with social media.

 

-Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.

 

-How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.

 

-The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.

 

-Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.

 

-Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what’s working and building a smart, data-backed content plan.

 

-How Andrea’s client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all.

If marketing feels exhausting, overwhelming, or like a full-time job you didn’t sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process.

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✅ Want to grow your visibility through podcast guesting?
Check out how PodWritten can help:
https://podwritten.com/services/
https://podwritten.com/

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💡 Bonus tips & resources:
Blog: https://podwritten.com/blog/
Instagram: https://www.instagram.com/podwritten/

Connect with Andrea:
Instagram: https://www.instagram.com/onlinedrea
Website: https://onlinedrea.com
Podcast: https://episodes.fm/1390672198

💌 Questions or want to say hey? Reach us at sam@podwritten.com