Enhancing Employee Engagement in a Distracted World with Elizabeth Baskin, CEO & Executive Creative Director of Tribe, Inc.
This episode features an interview with Elizabeth Baskin, CEO of Tribe, Inc., an internal communications boutique working with global brands. Before launching Tribe, she was the CEO of consumer branding agency MATCH, and held management and creative positions at several other ad agencies.
In this episode, Shawn sits down with Elizabeth to discuss the effectiveness of editorial boards and content training for global communications, strategies for maintaining employee engagement and motivation, and the need for honest communications during times of change and uncertainty.
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“The very most important best practice for internal comms is to recognize that employees do not have to read, watch, listen to anything you do. They don't have to. There's this expectation that they will read it because they're an employee and you're talking for corporate. No. You're competing with Instagram and Hulu and whatever else. You can't write a 700 word wall of text and email it and think everybody's going to find that call to action somewhere in the 17th paragraph. You have to realize that you are not talking to employees in a vacuum. You're talking to them in this world of distractions and media onslaught.” – Elizabeth Baskin
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Episode Timestamps:
*(02:39): Rapid fire questions
*(06:42): Elizabeth dives into Tribe, Inc.
*(16:04): The challenges of communicating with a deskless workforce
*(27:44): How comms can affect culture
*(32:07): The importance of honest communications
*(41:44): Future internal communications trends
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Links:
Connect with Elizabeth on LinkedIn