How to Turn ONE Sale into MULTIPLE Sales with Dustin Baxter
Referral Marketing is the most effective way to get customers and repeat business. People often trust people they know and buy products that were referred to them rather than just buying some random product. Hence, it would be wise to build your network and develop a system for getting referrals. But how exactly do you do that? Today's guest has the answer for you.
Joining me in today's episode is Dustin Baxter, a 3rd generation custom home builder with over 20 years of experience completing hundreds of construction and specialty craft projects. He has built deep and meaningful relationships that enable him to get referrals without even asking.
So if you want to turn one sale into multiple sales through the power of referrals, tune in to this episode of SMART Businesses Do THIS!
"In reality, we can all use a referral. We can always use that to help sell future jobs but also just to help build our network."
- Dustin Baxter
In This Episode:
- How did Dustin first realize he needed to do referral sales?
- Subtle yet powerful strategies to build your network and forge authentic relationships with people
- How do you ask for referrals? The "Non-Ask Way" to ask for referrals
- Protecting the relationships that you have because they're more important than the dollars
- The role of honesty and transparency in getting referrals
- "Silly marketing tactics" that actually work!
- Should you offer a guaranteed refund if there's an issue or wait until the customer complains?
And much more…
Resources Mentioned:
Connect with Dustin Baxter:
Connect with Adam Lyons:
- Website