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Facebook Funnels & Growth Hacking with Kenn Costales

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Jul 19, 2016 • 33m

In the past we've talked about the importance of research, sales funnels, and Facebook ads. But how do we tie those concepts together? Kenn Costales from GrowthHackerKit thinks he can.

Kenn is the founder of Monolith Growth Consulting & GrowthHackerKit.com. He helps consumer eCommerce brands get more conversions. Unlike others, he’s focused on testing full Facebook funnels & building 90 day rolling plans instead of changing ad copy and button colors.

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Learn:

  • Why many eCommerce shop owners get mixed results in Facebook ads
  • The exact custom audiences Kenn uses
  • The 5 stages to the Facebook funnel
  • How to build personas the easy way
  • What constitutes "just enough research"

Links:

  • Free Stuff for USP listeners: http://growthhackerkit.com/unofficial-shopify-podcast/
  • Discount on my book for The Unofficial Shopify Podcast listeners (40% off! | Code: uspisawesome): http://growthhackerkit.com/double-your-ecommerce-cvr-fb-ads-course/

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