Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you!   ------------------------- In today's episode, we cover the following:

• The definition and importance of brand architecture
• Monolithic vs. sub-brands vs. pluralistic
• Benefits of building your brand architecture
• Advice to passionate, multi-hyphenate entrepreneurs
• Reevaluating your brand architecture
• Tips for building an effective brand architecture

  ----------------------- RESOURCES: Episode 127: Common Branding Mistakes   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

  ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard