On this episode of WellBuilt, Jon spoke to Will Nitze, Founder & CEO of IQBAR. 

IQBAR is known for its great tasting, low sugar, low carb plant-based protein bar. IQBAR also recently created IQMIX, a sugar-free hydration blend with electrolytes. Both their bars and electrolytes have functional brain ingredients like Lion’s Mane mushroom.

In their chat, they got into IQBAR’s founding story, and how Will’s passion for nutrition and entrepreneurship inspired the brand. They dove into the protein bar space, and why there’s still a lack of low-sugar, clean-label options. 

Will Nitze is an active thought leader in the CPG space, and we mind-melded on his content, and why he began writing on LinkedIn. 

They unpacked a few of Will's “Monday Morning Shower Thoughts”, got into what it’s like to work with his wife as his CMO, spoke about product formulation in the early days, crowdfunding on Kickstarter, and more. 

WellBuilt listeners can get 25% off IQBAR & IQMIX with the code "JOON25". 

Try it and let us know what you think, give Will a follow on LinkedIn and enjoy the fun conversation!