In this week's deep dive, I'm looking at the plight of celebrity access– how social media has changed the business of celebrity brand building, keeping stars in a lose-lose feedback loop that fuels fan entitlement and ultimately, runs many of our favourite stars (mostly) offline.

Timestamps:

4:27 The nature of celebrity access before social media

8:43 Social media & celebrity access

11:05 How TikTok changed what we expect from celebrities

13:14 Celebrity brand building in the social media era

17:17 How unprecedented access via social media impacts the celebrity

18:42 Selena Gomez

20:08 Charli & Dixie D’Amelio

22:31 Chappell Roan

23:48 The lifecycle of celebrity social media usage in this new era

26:30 Taylor Swift

29:08 Conclusion

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Sources:

https://www.buzzfeednews.com/article/annehelenpetersen/decade-celebrity-gossip-tabloids-paparazzi-social-media https://www.vanityfair.com/culture/1999/02/david-kamp-tabloid-decade https://www.buzzfeednews.com/article/annehelenpetersen/decade-celebrity-gossip-tabloids-paparazzi-social-media https://www.seventeen.com/life/news/a30201/twitter-dm-direct-message-update/ Jan Klostermann, Martin Meißner, Alexander Max, Reinhold Decker, Presentation of celebrities’ private life through visual social media, Journal of Business Research, https://time.com/6979619/rare-beauty/ https://people.com/health/charli-damelio-says-she-avoids-negativity-online-after-seeing-how-it-affected-her-mental-health/ https://www.yahoo.com/lifestyle/charli-dixie-damelio-shed-light-mental-health-social-media-164453055.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAA02jul26QYKzhkPTPGcXzV-Wl4OSNH-1iZa1N1IkcbJ7Uo5cCjU7tMTMjxFMCcMr1Vr6mj3idz2AGcM_XeFk2GehjFcznhMTcg1I_xvOz400PTpYXjMkl1_danFd3whFEVttGuZcLDQJia5kSupM5rXYElHcUJav6DkXU4OfUbA https://fortune.com/well/2024/09/27/chappell-roan-drops-out-of-upcoming-festival-to-prioritize-mental-health/ https://theface.com/music/chappell-roan-pop-music-famous-interview-good-luck-babe https://www.harpersbazaar.com/culture/art-books-music/a62444664/chappell-roan-backlash-explained-2024/