On this episode of WellBuilt, Jon spoke to Eric Ji Sun Wu, Co-Founder of Gainful. 

Gainful provides personalized performance products, including protein, hydration, pre-workout, and more, based on your lifestyle and wellness goals. They pair their direct to consumer offering with complimentary 1:1 Registered Dietitian support, so you can better understand what you’re taking, why you’re taking it, and how it’s impacting your body.

Supplements and sports nutrition have traditionally felt like a blackbox full of unsubstantiated claims and ingredients people don’t recognize or understand. That intimidating feeling you may have experienced walking into a GNC or other retail store, is exactly why Eric and his co-founder, Jahan, decided to start Gainful.

They and their team believe that technology has the power to transform the industry, people’s relationship to nutrition and their bodies, and to overall help consumers achieve better performance and results. 

In their conversation, Eric got into Gainful’s founding story, how their service works, mistakes people make when thinking about protein intake and supplementation, and more.

WellBuilt listeners that want to try Gainful get 40% off their first purchase by visiting this link.

Enjoy!