Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad?
Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company’s unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel.
As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success.
In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era.
As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week’s delightful guest, Tyler Pigott.
What you’ll learn from Amir Glatt
00:00 Amir Glatt and Jason Barnard
03:08 Duda’s Brand SERP
05:09 How AI Can Help Agencies in Writing Content
06:37 Automating Research, Onsite SEO, and More
07:57 The Impact of AI on Job Roles and Agency Adaptation
09:05 Expanding Service Offerings with AI
11:05 Agencies Becoming Strategic
13:30 Pricing Challenge
14:17 Expanding Agency Roles
16:04 Job Impact and Value Addition in the AI Era
17:02 Enhancing Developer Productivity with AI
17:41 Balanced Human-Machine Collaboration in Content Creation
18:28 Managing Content Overlap and AI-Generated Content
20:30 AI-Driven Content Collection and Streamlining Processes
23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals
24:09 Efficiency and Scalability
24:59 Customer Acquisition
26:15 Automating Client Acquisition with AI
28:10 How Does AI Help Digital Marketing Agencies with Branded Search
29:36 Passing the Baton: Amir Glatt to Tyler Pigott
This episode was recorded live on video May 30th 2023