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#129 - First Party Data - The Future of Marketing

Digital Marketing Made Simple with Jennie Lyon
Digital Marketing Made Simple with Jennie Lyon
Episode • Dec 27, 2022 • 15m

The sooner you start thinking about collecting first-party data, the better. The reason is simple: You need to grow your customer base to make money from them later on down the line. In today’s episode of Digital Marketing Made Simple, First Party Data - The Future of Marketing, Jennie talks about:

🔹 First-Party Data is the Future of Marketing
🔹 Digital Advertising Ecosystem is Broken
🔹 Advertisers are in Charge but Have No Control
🔹 Consumers Control Their Own Data
🔹 First-Party Data Will Reignite Digital Advertising

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