TWiG #196 Debate: What’s the right role of market research in early game development?

The crew starts off by recapping Unity's rejection of AppLovin and why it went the way it did. Adam does an update on Supercell's games in soft launch now that Clash Quest became yet another could-be-hit in the company's soft launch graveyard. Finally, the guys debate what’s the right role of market research in early game development.

Hosts: Laura Taranto, Adam Telfer, Eric Seufert