As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.

Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

TEDSports: ted.com/sports

TEDAI Vienna: ted.com/ai-vienna

TEDAI San Francisco: ted.com/ai-sf

Hosted on Acast. See acast.com/privacy for more information.