Using Your Personal Story to Bond With Your Listeners | Brittne Halford | Ep 57
How are you utilizing your personal story to inspire and connect with your audience?
Most financial professionals get wrapped up in what they want to tell or teach and forget the power of a relatable, personal story. Leveraging not just news stories or clients’ stories, but your own personal experiences allows listeners to find similarities between you and them.
The connective thread in personal finance reduces the fear and other perceived barriers someone might feel as they search for a financial service provider.
Take Brittne Halford’s story for example. She’s a remarkable physician and financial coach who turned a daunting $131,000 student loan debt into a platform of empowerment for women in healthcare. Brittne's story is a beacon of hope, illustrating how she conquered her financial burdens in less than three years and founded More Joy, More Wealth, her financial coaching platform.
Through insightful anecdotes, Brittne helps healthcare professionals manage their personal finances well, resist lifestyle inflation, and focus on authentic happiness.
As you listen to my conversation with Brittne, I encourage you to consider how financial professionals (you) can craft engaging content through various types of stories that resonate with your audience. One tip Brittne shares is to research her competitors’ content to see what’s performing well so she can create he own content around those hot topics.
(00:02) Creating Joy and Wealth in Healthcare
(09:03) Maximizing Time and Outsourcing Efficiency
(18:42) Navigating Entrepreneurial Journey and Time Management
(32:13) Crafting Engaging Content for Financial Professionals
"When you focus on the things that bring you joy—not the Joneses—then you're going to have enough, because you're not overspending due to boredom, loneliness, or guilt." - Brittne Halford
What can you apply to your own podcast?
Leverage Content Across Platforms: Focus on consistency and efficiency by streamlining the recording and editing process. Align your work across platforms like YouTube, podcasts, and social media to streamline efforts and maintain a cohesive brand. This advice applies to new and established podcasters considering how to best record the content once and reformat it to each platform’s specifications to maximize their efficiency, reach, and impact.
Outsourcing Tasks: A significant point discussed is the delegation of tasks that do not require personal involvement. For podcasters, this can mean outsourcing editing, social media management, or administrative tasks. This advice is particularly useful for established podcasters who might be overwhelmed with the operational aspects of their show.
Content Creation and Engagement Strategies: By researching competitor content, using trending audio, and focusing on relatable stories for your listeners, new podcasters will establish a strong foundation for content creation, while established podcasters will find opportunities to stay relevant and expand their existing strategies.
Batching Content: Recording several episodes in one day creates consistency and efficiency withing the recording and production process, but also provides the host freedom outside of that recording session to increase visibility and engagement. This strategy can help podcasters, both new and established, manage their time better and ensure a steady flow of content.
Authenticity and Vulnerability: Virginia Elder and Brittne discuss the power of showing vulnerability and authenticity in connecting with audiences. This is crucial for new podcasters to establish a genuine connection with listeners and for established ones to maintain and deepen that relationship.
Action Steps:
- For those launching a podcast, start by clearly defining your niche and aligning content across multiple platforms for consistency.
- Consider outsourcing tasks that are not your core competency to focus on creating high-quality content.
- Regularly research trends and competitor content to stay relevant and inspire new ideas.
- Batch create episodes to maintain a consistent release schedule.
- Focus on authentic storytelling to engage and resonate with your audience deeply.
Follow Brittne at:
https://www.youtube.com/@brittnehalford-joyfulwealth
Podcast: Wealth Minded MD
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